The ability to review real estate’s best and highest use goes hand in hand with the ability to create a sensible site plan and site structures that will get the highest and best value from the land, while maximizing density and marketability based on market research and knowledge of potential success of rezoning efforts. Design plays a role in every good real estate project by making the property or the final product more attractive and thus making it lease or sell faster which, through this rapid absorption, will increase profits to the owners and sellers.