Companies of every size and in every industry understand the value of having a clear vision for their businesses. Research shows that employees who understand and embrace their company’s vision are more productive and are natural brand ambassadors for the company. Your vision statement is the “why.” Why do you do what you do? 

First, a word about what a vision statement is not. It’s not a mission statement, or your brand, or your company values. A vision statement is future-focused, it is what you want your company to be, and it’s internally focused. Its purpose is to inspire your employees and is the basis of your company’s culture. A mission statement is externally focused. It tells consumers and other businesses what you can do and how you do it. Vision statements are inspirational; mission statements are actionable.

Nate Masterson of Maple Holistics describes a vision statement this way. “A vision statement is essentially an articulation of your hopes and dreams for the future, what kind of a mark you want to make on the world with your business, and how you see that business is developing into the future.”

Developing an authentic company vision isn’t easy, but it is worth the effort. Here are key considerations to guide you in building your vision statement.

1. Think about what your company will be 5 to 10 years in the future

2. Don’t be afraid to dream big

3. Use the present tense and don’t include industry jargon

4. Give your vision feelings and passion

5. Make it your company culture and share it with employees

6. Ponder your company’s brand, mission, and values

Here are a few examples of the vision statements of successful companies.

Warby Parker: “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.”

IKEA: “To create a better everyday life for many people.”

Life Is Good: “To spread the power of optimism.”

Boeing: “Connect, Protect, Explore and Inspire the World through Aerospace Innovation.”

Get together a diverse representation of employees from every department and level. The purpose of a vision statement is to inspire your employees from top to bottom and help them feel they’re a part of something meaningful.

GSX Ventures creates exceptional properties for residential and commercial use. Contact us today online at or call 410-230-0003.